Based on their success replicating the digital financial services of Tunisia-based postal service La Poste Tunisienne in Mauritania, the multilateral Islamic Development Bank (IsDB) and La Poste Tunisienne recently agreed to partner to expand the financial inclusion effort in partnership with postal services in Djibouti and other IsDB member countries. The work is part of IsDB’s Reverse Linkage program, which promotes knowledge transfer with the aim of boosting economic development and prosperity. The model project led to Mauritania’s postal service establishing a mobile money app called BaridCash.
La Poste Tunisienne was established in 1847 and has been offering financial services since 1918 and digital financial services since 2003. The institution allows its customers to send and receive letters, packages, postage stamps, telegrams, flowers and money as well as to hold savings accounts, access distance learning services and communicate online via a secure platform.
Launched in 1975 and based in Malaysia, IsDB has 57 member countries and is active in “promoting social and economic development in member countries and Muslim communities worldwide.” As of December 2022 the organization had total assets of XDR 28 billion (USD 37 billion).
By Anaya Jhaveri, Research Associate
Sources and Additional Resources
IsDB press release
La Poste Tunisienne homepage
https://www.poste.tn
IsDB Reverse Linkage program
https://www.isdb.org/reverse-linkage/projects
BaridCash app on the App Store
https://apps.apple.com/us/app/barid-cash/id1598910135
BaridCash app on Google Play
https://play.google.com/store/apps/details?id=com.mauripost
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