Shabby Apple, a designer dress company based in Salt Lake City, Utah, is releasing their new fall line of fashions, and will be donating 5 percent of its proceeds to Unitus, a non profit organization dedicated to alleviating poverty by increasing access to microfinance. The money will specifically be utilized to aid women entrepreneurs in India.
“We chose to partner with Unitus because of their impressive track record in helping provide economic opportunity to more than 2 million women and their families worldwide, and because of their large presence in India, where we source our textiles. As entrepreneurs ourselves, we found Unitus to be the perfect partner to help empower other women entrepreneurs around the world,” Emily McCormick, co-founder of Shabby Apple reported.
Each Shabby Apple dress in the fall line will feature a hangtag that shares a story of the women in India who benefit from access to microcredit. Visitors to the Shabby Apple and Unitus websites can learn more about each featured entrepreneur and/or make a donation or purchase to support this effort.
Unitus is a non-profit organization that offers solutions to global poverty. Unitus partners with microfinance institutions (MFIs) and provide them with business strategies, technology and access to capital. Their portfolio of associated MFIs reaches more than 2.2 million families in Argentina, India, Indonesia, Kenya, Mexico and the Philippines, with a goal to reach more than 15 million of the world’s working poor by 2015.
–Monica Sharma, Research Assistant
PRWeb: Couture with a Conscience: New Fashion Line Supports Women Entrepreneurs Across the World.
Unitus: www.unitus.com.
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