A partnership was recently announced between online video library VideoJug and online micro-lending site Kiva.org. VideoJug has agreed to provide an in-kind donation of video production services, creating videos featuring Kiva to both educate and publicize Kiva’s microfinance services. The first video, an “introductory clip”, has already been posted on social networking website Facebook. The partnership also aims to generate videos to provide information on Kiva’s campaign, the Kiva process, microfinance and how to become involved in lending.
Though no specific information on where exactly the videos will be posted is available, Kiva hopes to further use social networking sites such as Facebook. Additionally, previous VideoJug videos on other topics have been posted on YouTube and MySpace, two of Kiva’s partners.
Headquartered in London, VideoJug was launched in 2006 and has now added a Los Angeles branch. It offers videos with the “answers” of experts in a variety of fields to common questions. Providing a promotional microfinance video centered around Kiva indicates VideoJug’s line of brand videos. The brand videos are specific to businesses looking to advertise online with the motive to facilitate and enhance the viewers search for information. VideoJug suggests that if viewers are interested in the “how-to” then they will seek further information regarding products and services. VideoJug averages 6 million unique users a month, with a growth rate of 15 percent new users every month. VideoJug has received multiple awards, the most recent being the Media Guardian MEGA Innovation Award for “Digital Innovation and Creative”.
Incepted in November 2005, nonprofit Kiva.org is headquartered in San Francisco California. It operates as a micro-lending website that allows individual lenders to direct loans as low as USD 25 to individual borrowers to be facilitated through microfinance institutions (MFIs) that disperse the loans. Kiva is often reffered to as a “peer to peer” (p2p) lending site yet, in reality, is connecting the borrowers and lenders through a third party (the MFI). As of July 9th 2008, Kiva had facilitated 50,544 total loans summing USD 35.6 million. Kiva has partnered with 90 microfinance institutions and is supported by partnerships with a variety of corporations and institutions. MicroCapital has done extensive coverage on the development of kiva.org including coverage of Kiva’s launch, growth, and operations as a non-governmental organization (NGO).
By Sarah Knapp, Research Assistant
Kiva.org: Field Partners, Introductory Clip, Supporters
MicroCapital: Kiva gets the Press it Deserves for Microcredit Investment, Microfinance Funds Universe, “Peer to Peer” (P2P) Microfinance Business of Kiva.org (Kiva) Funds over USD 8.9 Million Internationally for Micro Loans
Reuters: VideoJug is Proud to Announce a New Partnership with Kiva
VideoJug: Awards, Brand Videos
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