Swedish telecommunications company Rebtel has partnered with Singapore-based TransferTo, an airtime remittance company that “interconnects mobile operators’ prepaid systems”[1], to expand by 50 the number of countries in which it offers cross-border top-up services to users of its mobile application, Sendly.
As a result of the agreement, Sendly can be used on Android and Apple mobile phones to add airtime to remote prepaid mobile phones in approximately 100 countries through TransferTo’s network of approximately 350 mobile network providers.
Eric Barbier, the CEO of TransferTo, stated that “enabling Sendly to offer their customers more added value and connections is at the core of what we do. We recognize that companies like Rebtel need to continuously expand their reach and services and because of that, a partnership with them just makes sense”[1].
By Alíz Crowley, Research Associate
About Rebtel
Rebtel is a Swedish telecommunications company that was founded in 2006. Rebtel uses Voice over Internet Protocol (VoIP) technologies for its service offerings, which include international calling, messaging and mobile money. Rebtel launched its software development kit (SDK) in 2012, which enables software developers to integrate voice calling and instant messaging in their applications. In 2013, Rebtel launched Sendly, an application that enables users to recharge prepaid mobile phones remotely. Rebtel had 23 million users and USD 95 million revenue as of 2013.
About TransferTo
Established in 2005, TransferTo is a telecommunications company that is based in Singapore and has branch offices in Barcelona, Spain; Dubai, UAE; San Salvador, El Salvador; and the US cities of Miami and San Francisco. Its primary activity is to provide global cross-border top-up services by interconnecting mobile operators’ prepaid systems. As of 2014 it reportedly operates in approximately 100 countries and has a network of approximately 350 mobile operators. Financial information on TransferTo is not publicly available.
Sources and Additional Resources
[1] TransferTo Website, Press Release: Sendly Partners with TransferTo to Launch International Airtime Remittance Service to Over 100 Countries
MicroCapital, December 9, 2012, TransferTo Partners with AT&T, Taiwan Mobile, Korvac Holdings to Allow Customers to Send, Receive Phone Airtime in the Americas and Asia
MicroCapital, November 1, 2011, GloMobile Nigeria, TransferTo Launch Top-Up Service in Nigeria, Allowing Customers to Send, Receive Mobile Phone Airtime Internationally
MicroCapital, April 12, 2011, TransferTo Partners with Vodafone Fiji, LG U+, Bharti Airtel Lanka to Launch Service Facilitating Cross-Border Mobile Money Transfers
MicroCapital Universe Profile: Rebtel
MicroCapital Universe Profile: TransferTo
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