MICROCAPITAL BRIEF: Access Bank Plc of Nigeria Launches Early Savers Back to School Campaign to Promote Savings Among Kids

Access Bank Plc, a Nigerian commercial bank with branches in nine African countries and the UK, reportedly has launched an “Access Early Savers Back to School Campaign” aimed at instilling a savings culture in children in Nigeria. Access Bank Plc has partnered with Nickelodeon, a US-based family entertainment firm, to provide Nickelodeon-branded gifts to Access Early Savers account holders who reach a minimum savings balance of NGN 50,000 (USD 318) by December 31, 2012. According to a statement attributed to Access Bank Retail Banking Divisional Director Obinna Nwosu, “The ‘Access Early Savers Back to School’ campaign initiative is part of Access Bank’s resolve to promote continued financial responsibility and independence amongst the younger generation. It is an initiative for ensuring that our children, parents and guardians do not relent on their efforts towards achieving financial independence.”

As of September 30, 2012, Access Bank Plc reported total assets of NGN 1.63 tillion (USD 10.4 billion). Access Bank Plc is not affiliated with Access Microfinance Holding of Germany.

By Charlotte Newman, Research Associate

About Access Bank
Access Bank’s 130 branches are located in major cities in Nigeria, as well as in the countries of Burundi, Cote D’Ivoire, Democratic Republic of Congo, Ghana, Rwanda, Sierra Leone, The Gambia, Zambia and the United Kingdom. The bank also has three non-banking subsidiaries – United Securities Limited, Access Homes and Mortgages Limited, and Access Investment and Securities. The bank has a risk assessment rating of A- by Standard & Poors, AA- by Global Credit Rating (GCR – South Africa), Bbb by Agusto & Co (Nigeria), and BBB- by Fitch Ratings Ltd (New York).

Sources and Additional Resources:

AllAfrica: “Nigeria: Access Bank Launches ‘Early Savers’ Campaign,” http://allafrica.com/stories/201211130336.html

MicroCapital.org story, October 17, 2012, “MICROCAPITAL BRIEF: Central Bank Governor Sanusi of Nigeria Argues Microfinance Should Empower Families,” https://www.microcapital.org/microcapital-brief-central-bank-governor-sanusi-of-nigeria-argues-microfinance-should-empower-families/

MicroCapital.org story, December 3, 2012, “MICROCAPITAL BRIEF: Inklas of Nigeria Automates 136 Ghanaian Rural and Community Banks,” https://www.microcapital.org/microcapital-brief-inklas-of-nigeria-automates-136-ghanaian-rural-and-community/

MicroCapital Universe Profile: Access Bank
http://microcapital.org/microfinanceuniverse/tiki-index.php?page=Access+Bank+Plc.

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